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Support bear conservation by eating delicious pasta

Through our new partnership with Dell' Ugo Foods, it's as easy as that to make an impact.

We’re proud to announce our partnership with Dell' Ugo foods. They produce some of the most delicious, authentic ready-made pasta dishes, which you can pick up in Waitrose, Ocado, Booths and other local distributors. 

Look out for the packs containing the special bear stickers – for each one purchased, Dell' Ugo donate a significant amount to The European Nature Trust to fund and support grassroots efforts to protect Italy’s Critically Endangered Marsican brown bear, led by local NGO, Salviamo l’Orso.

At TENT, we support efforts to protect and restore nature. But we can’t do it alone: that’s why we choose to partner with conscious businesses that recognise their ability to support nature recovery. 

Take action

If you want to support bear conservation, you can pick up a special pack of Dell' Ugo pasta at your local Waitrose, or even order some via the Dell Ugo website. Just look out for the special sticker below!

Each pack helps to generate impact for bear conservation. You can even donate to the initiative directly on the Dell' Ugo website.


Indulgent British Cromer Crab Parcels with lemon, coriander and a hint of warming chilli.

£5.85 – each pack sold contains a donation for Marsican bear conservation


Distinctive porcini mushrooms with indulgent black summer truffle and mascarpone with a delicate hint of thyme wrapped in British fresh free range egg pasta parcels.

£5.85 – each pack sold contains a donation for Marsican bear conservation

The Dell' Ugo way

As a 4th generation, family-run business rooted in Italian heritage, Dell' Ugo are tremendously passionate about sustainability practices. ‘We care deeply about Italy, its culture, and its environment, all of which are intrinsically linked to nature,’ writes Dell' Ugo’s own head of CSR and Sustainability, Freddie Ugo. That’s why we’re creating a platform for bear conservation through the sale of pasta products; many people are unaware that the Italian bear even exists, let alone that it is a species perilously close to the edge. Through the product range, we’ll create awareness of the bear, while generating funds for prolonged conservation efforts into the future.

Bears need our support

There are only 60 Marsican brown bears left in Italy. They are officially classified by the International Union for the Conservation of Nature (IUCN) as “Critically Endangered”. The Marsican brown bear’s survival is pivotal for the long-term viability of the Apennine Mountains’ ecosystems. While originally inhabiting lowland areas as well, pressure from humans over the past 2 centuries has led to their confinement to higher mountainous regions within the Abruzzo, Lazio and Molise National Park.

But the bears can have a bright future, if we only give them the space and support they need.

The Abruzzo, Lazio and Molise National Park has potentially reached 'carrying capacity', making it difficult for the bear population to grow. As such, the bears' future depends on them being able to move to new protected areas (left) and expand their territories.

Our partners at Salviamo l'Orso are carrying out critical 'on the ground' conservartion work. They have key focus areas, mitigating threats to bears like traffic collisions, building 'bear smart communities' that coexist alongside the species, and supporting the restoration of key bear habitats.

2023 has been busy for bear conservation!

Salviamo l'Orso have so far made the following achievements, just in 2023 alone, with TENT's support:


of barbed wire removed


guardian dogs were vaccinated to prevent the spread of diseases to wolves and bears


reflectors were installed on dangerous roads


electric fences were installed to prevent bear damage


bear proof bins have been provided by SLO to local municipalities


fruit trees were pruned to improve fruit for bears


of bear fencing was installed on National Road 17 – one of the most dangerous roads for bear collision


public events have been delivered to support coexistence


children have enjoyed conservation activities with SLO

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